How A Multi-Channel Approach Can Help Your Digital Marketing Agency Bring Results & Retain Clients

 As a digital marketing agency USA, it's crucial for us to constantly seek new ways to bring value to our clients and provide top-notch services to a wider range of businesses. One of the best ways to achieve this goal is by implementing a multi-channel approach.

Why do you want a multi-channel approach?

Relying solely on SEO can be a slow and challenging process. While it's essential to write quality content, update the website, claim directories, and build links, it can take up to 9 months to see the results. This can be a significant problem for clients who may not be able to afford to pay $2,500 a month without seeing any returns.

Although we have helped clients rank for specific keywords in our niche through our Digital Marketing services in USA, there have been instances where the results were not as expected. To overcome this challenge and consistently deliver measurable results to our clients, we decided to implement a multi-channel strategy.

While it's possible to be proficient in one channel, such as Facebook ads or PPC, relying on a single channel can limit your success. The cost per lead can be higher, and there's more competition for specific terms. Therefore, relying on a single channel can slow down the results and make them less consistent.

Maintaining clients with a single-channel approach can become increasingly difficult, as the results are often unpredictable. That's why it's essential to adopt a multi-channel approach and layer SEO with Google ads, or website SEO with Facebook ads, to bring a diverse range of services to the table. By blending different channels, we have been able to deliver better results to our clients and retain them over a longer period.

An example of our multi-channel strategy

We follow a multi-channel approach to provide the best results for our clients if they are looking for a “Marketing Company near me”. Our process starts with a thorough and well-structured SEO strategy that involves writing high-quality content and optimizing the website to ensure that it is searching engine-friendly. Our goal is to provide long-term, organic results for our clients, which can take time to materialize.

To accelerate the results and provide immediate value, we also launch a parallel PPC campaign. We create targeted landing pages and drive paid traffic to the website, which leads to a quick influx of leads for our clients within the first week. This helps to demonstrate the value of the investment and build trust with the client, which is crucial in retaining them.

As the PPC campaign continues, the SEO efforts start to show results, and we begin to see a decline in the cost per lead. Additionally, the leads generated through SEO are generally of higher quality, as they are more targeted and interested in the client's products or services. However, regardless of the channel, we make sure that our clients are getting measurable results that they can see and understand.

By delivering quick wins and demonstrating the ROI of the investment, we make it easier to achieve a better return on investment (ROI) for our clients. This is a critical aspect of our multi-channel approach, as it helps to build trust and establish a long-term relationship with the client. In the end, our goal is to provide quality services that deliver consistent and measurable results for our clients.

A multi-channel strategy leads to retention

As a digital agency, it is essential to selling retainer-based clients who stay with the agency long-term. This not only provides stability for the agency but also allows for better results for the client. By handling a client's website, SEO, PPC, and Social Media Marketing the agency brings more value to the table and provides a comprehensive solution for the client's digital marketing needs. The blended results achieved by the agency are what the client judges the success of the partnership on.

The move from a single-channel to a multi-channel approach has several advantages. Firstly, it allows the agency to charge more for its services, as they are providing a comprehensive solution rather than just a single channel. The multi-channel approach generates better results for the client, as it leverages different channels to reach the target audience and drive results. This results in a higher level of client retention, as the agency is able to deliver consistent and measurable results.

For more information: What is the difference between a digital marketing agency, an SEO company and an Internet marketing company?

Conclusion

By adopting a multi-channel approach, the agency is able to differentiate itself from other digital marketing agencies that only provide a single-channel solution. This differentiation and value proposition can be a significant factor in attracting new clients and retaining existing ones. In the end, the goal of a digital agency should be to provide comprehensive and effective digital marketing services that deliver consistent and measurable results for its clients.